Cannabis and music: the artists, brands and festivals to know
Cannabis and music have always traveled together. Today a lot of the artists who sang about it also own the brands on dispensary shelves. Here are the acts to know, the brands behind them, and the festivals where the music and the culture meet.
Artists with their own cannabis brands
- Snoop Dogg Hip-hop · Leafs By Snoop and Death Row Cannabis
The face of cannabis in music for three decades. He launched Leafs By Snoop in 2015, co-created the G Pen vaporizer, started the Merry Jane media brand, and ties his Death Row Cannabis line to Death Row Records, which he bought in 2022. - Willie Nelson Country · Willie’s Reserve and Willie’s Remedy
Country’s best-known advocate, with a cannabis line that has grown to include hemp products and THC drinks. His Outlaw Music Festival tour brings him back on the road with guests most summers. - Wiz Khalifa Hip-hop · Khalifa Kush
“Young, Wild & Free” turned into a business: Khalifa Kush covers flower, pre-rolls, vapes, edibles and concentrates in select legal markets. - B-Real of Cypress Hill Hip-hop · Dr. Greenthumb’s
Named for his alter ego from Cypress Hill’s songs, Dr. Greenthumb’s started as a Sylmar, Calif., dispensary in 2018 and grew into a brand with its own strains and licensing deals. - Method Man Hip-hop · TICAL
The Wu-Tang Clan MC’s brand, short for “Taking Into Consideration All Lives,” sells adult-use products in several legal markets and was launched to support Black ownership in the industry. - Lil Wayne Hip-hop · GKUA Ultra Premium
Announced in 2019, GKUA covers flower, vapes, concentrates and pre-rolls. - Carlos Santana Rock · Mirayo
The guitarist’s 2020 brand leans into the spiritual side of cannabis that runs through his music. - Melissa Etheridge Rock · Etheridge Botanicals
A longtime voice for medical cannabis, she co-founded Etheridge Botanicals in 2021 with a focus on wellness. - Mickey Hart Rock · Mind Your Head
The Grateful Dead drummer started selling Mind Your Head pre-rolls in 2019, a natural fit for a band whose fans built the culture. - Shavo Odadjian Metal · 22Red
System of a Down’s bassist launched 22Red as a licensed cannabis company in 2016. - The Game Hip-hop · Trees by Game
The Compton rapper started Trees by Game after buying The Reserve, a dispensary in Santa Ana, Calif. - Reggie Kush Comedy and rap · Our spotlight
Not a brand, but the St. Louis-born comic and rapper mixes stand-up with real bars, won a Kill Tony golden ticket and played the smoke-friendly Heavyweights night at TYSON 2.0. See his spotlight.
Before you shop: celebrity brands are sold only in some legal states, and brands get licensed, sold or retired, so a name you see in one state may not be on shelves in the next. Buy from licensed dispensaries, and check our laws by state before you travel.
Festivals where music meets cannabis
Most big festivals still ban cannabis use on site, even in legal states. These are known for welcoming the culture, usually in a designated area for adults 21 and over:
- Outside Lands, San Francisco (August): its Grass Lands area is dedicated to cannabis education and brands.
- Reggae on the River, Humboldt County, Calif. (August): a long-running roots and reggae weekend in the heart of cannabis country.
- Northern Nights, Cooks Valley, Calif. (July): electronic music under the redwoods.
- Summer’s End Smokeout, Republic, Mich. (August): a cannabis-focused festival in the Upper Peninsula; the 2026 lineup included Juvenile, Riff Raff and Sister Nancy.
- Puffcon, Los Angeles (October): a smoke-friendly cannabis culture convention.
- Hash Bash, Ann Arbor, Mich. (April): part rally, part concert, and a 50-plus-year tradition. It’s in our Directory.
- Willie Nelson’s Outlaw Music Festival (summer tour): a rotating lineup of country, rock and Americana acts with Willie on the bill.
Florida Groves in Orlando (April 11–12, 2027) also bills itself as canna-friendly, but Florida allows only medical cannabis, so recreational use there is still illegal.
Make it a trip
- Look up the venue’s rules before you go. “Canna-friendly” usually means a designated area, not anywhere on the grounds.
- Buy at a licensed dispensary near the festival and use it there; never carry cannabis across state lines or onto a plane.
- Find smoke-friendly stays nearby in Bluntly Zen Stays, and never drive impaired.